3d trade show booth design1/3/2023 Scents, soundscapes, and flavors that evoke a particular mood, or tug at old memories are showing up more and more in experiential design, as well as retail spaces. Have you considered how your brand smells? You might want to. Life-size pin art walls that immediately make a Star Wars fan want to recreate the Han Solo in carbonite pose.īrands aren’t stopping at tactile experiences. Shimmering walls of flippable sequins that must be flipped. How does your trade show booth design make people feel? More and more, exhibits are stirring up emotions in attendees by quite literally making them feel things, using tactile surfaces that are just too tempting to ignore. These are the patterns that we’re seeing showing up in experiential design, with a focus on growing trends that go beyond pure aesthetics to help marketers achieve real goals. We get to see the experiential world from a wide variety of angles. We’ve built permanent environments for museums, retailers, and corporate offices. We’ve attended shows on medical devices, auto parts, eSports, outdoor retail, even trade shows about trade shows. We’ve run events both intimate and large-scale. Over the past year, we’ve worked on trade show booth designs showcasing everything from helicopters to vegan mayonnaise. Wherever humans interact, or even where a single person is engaging with their surroundings, the art of experience is a powerful force for change. Stepping back, we also see an expanding field of play: experience is everywhere. With over three decades in this industry, from trade show booths to museum exhibits, to corporate environments and brand activations, and beyond, we see the changing trends first-hand every day. When compiling the experiential and trade show booth design trends we will be seeing in 2020, we aimed to go deeper than a surface-level snapshot of the style of the day - High-contrast colors! Chunky fonts! Goodbye flat graphics! - and to cast a spotlight on the new tools and tactics that will meaningfully make us better at what we’re here to do. Experience is an art as much as it is a science, and art evolves it pushes boundaries, or it grows stale. In 2020, marketers must balance the time-tested psychologies of audience engagement with the rapid growth of technology and the ever-shifting whims of cultural relevance. While creating spaces for human connection always remains at the heart of what we do as experiential marketers, the methods and mechanisms we use in environment, event, and trade show booth design will follow the context of the times. As the saying goes, the only constant is change.
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